When there is a failure in the software mobile application development process, we have to identify the reasons for such failures. There are some general tips to avoid failures. First of all ensure that you have a roadmap for mobile app development. Before actually offering an app you should have a clear idea of your goals, how this application is going to better the users’ experience and how to determine whether your app is a success or not. Your roadmap should have enough leeway so that if something unforeseen occurs, it won't heavily affect overall development.
You must have in place a study of the users needs and their preferences before you offer them something. Remember that, being end users, the customers are stakeholders in the application development process. Be cost conscious. Every dime that spent on developing should bring forth returns, otherwise you can simply say that you have been toiling for nothing. This means research of the app market is needed and your homework should lead you to understand what app users require and expect from new apps.
The mobile application development process can even be handed over to an outside agency. But is this needed, is a question that you have to pose and determine whether the development will be done in-house or will be handled by an outsider provider. While big organizations have enough resources for in-house development with fulltime in house IT Professionals, for small and first time developers it may be wiser to hire the services of an outside agency, so that when working with them you can also understand the developing process.
Identifying an outside agency for development can also be a challenge. First of all you should consider how much software development work this agency has done before contracting them for app development. Does the outside agency understand the needs of the market segment ? The developers can make use of data from market research companies or could be provide them with the research of the desired market segment. Proper market research will go towards maximizing the user base of the app as well as keeping up with changing trends that can be incorporated in later versions.